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The Helen O’Grady Drama Academy is the only organisation of its kind in the UK and had its origins in Australia 37 years ago.

In 1979, Helen O’Grady, a trained teacher, drama teacher and actress, hired a hall in a Perth suburb and commenced after school drama classes for children. Her aims were to provide a self-development through drama programme for children, to encourage:

1. Enthusiasm, energy and a positive approach to life.

2. Ongoing confidence.

3. Improved self esteem.

4. Skills in verbal communication.

5. Effective social interaction.


Due to the enthusiastic response from parents and students, further studios were opened and by 1987 Academy classes had been launched in 24 locations around Perth. By that time student numbers exceeded 800 and seven teachers had been trained and employed on a full or part-time basis.

The Helen O’Grady Drama Academy for children became the basis for further expansion and in 1989 the first franchised Academies were launched in Melbourne. Since then, the remainder of Australia and New Zealand have been introduced to the Helen O’Grady Academies as well as the UK, Malaysia, Singapore, China, Korea, India, Africa, USA, Malta, Bosnia, Kosovo, Cyprus, U.A.E. and South Africa. There are approximately 400 branches of the Helen O’Grady Drama Academy operating throughout thirty-one countries.


In 1994, four Academies were established in the UK and there are now forty four in operation. Thousands of children each week attend classes in the UK.

Franchisees, all with an interest in drama, and possessing great energy, benefit from the widespread recognition, loyalty and support that the Academy receives wherever it operates. They also benefit from a stimulating, friendly and positive environment which provides them with outstanding job satisfaction.

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  • Franchisees are fully trained in all aspects of the teaching, marketing and administration of our programme. A comprehensive scheme provides pre and post launch training, continuing into Term 3 of the first year. In subsequent years, regular visits by a director or senior staff member will be made.
  • Our advertising and marketing programme has been devised through experience and with the assistance of a top advertising agency. It has proven to be extremely effective.
  • Assistance is given to Franchisees in the selection of their initial studio locations.
  • All curriculum content and lesson plans are provided each term over a five year period. Therefore, Franchisees are spared the time-consuming task of research and preparation of lessons.
  • The Academy year consists of three 12 week terms and with the exception of the August pre-enrolment period, school holidays can be enjoyed.
  • The drama academy franchise is operated from home, with teaching studios being established in suitable halls within the franchise territory.
  • Hours of work are far less than other businesses of comparable income.

The Investment and Return

To become part of this highly successful organisation, you will be required to invest approximately £15,000 for a full sized branch. An interest free payment plan is available, with a minimum deposit of £3,000. This is an excellent cash fow business, with the bulk of the fees being collected at the commencement of each term. All territories are exclusive. With good teaching, smart administration and excellent marketing and promotion the possibilities are endless. A Principal can earn in excess of £30,000 per annum. The growth of your business is limited only by your creativity and imagination.

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